Technique 1: Dynamic Item Recommendations
Facebook’s retargeting system does not simply enable you to target users who have actually deserted their shopping carts or previously purchased.
You can additionally target customers who visited certain product pages but never ever wound up putting anything in their cart. This is a fantastic method due to the fact that the possible customer currently had a tried and tested interest.
Here’s exactly how it works: Your retargeting pixel will track their movement across your product web pages– or similar product pages on third-party websites– and also accumulation that individual’s internet background into a string of items. The most effective component is that this approach edges out the competitors.
You can market to a supposed “lookalike audience” by providing products from your inventory that resemble products they have actually clicked on in someone else’s inventory.
You can develop a lookalike audience project in Facebook’s ad supervisor by clicking “Create Target market” and also picking a “Lookalike Target market.”
Strategy 2: Target Repeat Customers
Existing customers are a substantial asset. Repeat buyers generally spend approximately five times more than first-time buyers, so you require to think of ways to re-entice them.
You can do this with a Facebook retargeting strategy that introduces new product lines, supplies discount rates and sales, or cross-promotes items that resemble what that customer has currently purchased.
Like a cart desertion campaign, you can create this type of project in the Facebook Ad Manager by using a tracking pixel that targets those that’ve visited your website in the past. Particularly, you may intend to target those that have actually seen purchase/thank you web pages more than when due to the fact that they currently repeat consumers.